Intentionalsimplicity
Product Design Lead
helping product teams achieve business goals by leading cross-functional teams on a global scale.
From strategy to execution,
partnering with notable clients
Design + Behavioral science integrated with statistical analysis and collaborative workflows to deliver high-impact experiences.
Guiding strategic design decisions through systems thinking, scientific validation, and collaborative governance.
100M+
Lives Touched
Yearly & Globally
Extensive experience leading and contributing to global initiatives with distributed teams. Skilled at adapting design strategies and processes to different markets and cultural contexts while maintaining coherence and impact across regions.
Work
Performance lies in the details
Designasainfluencetool
toreshapecomplexscenarios
Game-changing solutions come from
real problems
deep understanding
clear insights
collaboration
evidence and experimentation
curiosity and courage

Honors and awards
IF Design Award
26, 25, 23 & 22
DMI:
Design Value Awards 2024
RedDot Design
Award
23 & 22
Global Innovation by Philips
2021
Colunistas Award
17 & 12






