Designing Cross-Device Systems for Global Healthcare Products

From Products to Ecosystem

Systems Thinking

UX Systems

Mobile App

Desktop Platform

Scalable Ecosystem

Workflow Integration

Scalable Interaction Models

IF Design Award
23 & 22

RedDot
2023

Problem

Philips faced a large-scale platform challenge: 17,000+ existing desktop screens needed to be adapted for mobile, with an initial migration estimate of over 15 years. Desktop and mobile experiences were fragmented, increasing learning friction, slowing adoption, and introducing patient safety risks. The imbalance between scale and resources—over 1,100 developers and only 20 designers—made traditional screen-by-screen redesign impossible.

The Work

We redefined the problem from screen migration to experience system design. Instead of redesigning thousands of interfaces, we focused on unifying desktop and mobile through user moments, shared interaction patterns, and a scalable design framework. The work emphasized simplification and automation, reducing surface area while preserving safety-critical workflows, and creating a foundation extensible to future devices beyond mobile.
My role


I led the shift from screen-based redesign to system-level experience design, redefining how desktop and mobile products scale together in a global healthcare platform.

  • Framed the problem as an ecosystem and interaction-system challenge, not a migration effort

  • Defined moment-based UX models to unify desktop and mobile workflows

  • Established design principles and governance to support 1,100+ developers with a small design team

  • Partnered closely with product, engineering, and clinical stakeholders to preserve patient safety

  • Guided simplification and automation strategies to reduce surface area without compromising workflows

  • Set the foundation for future device expansion and AI-enabled experiences


Outcomes

Reduced migration estimate from 15+ years to ~3 years

  • Enabled a 10× increase in designer leverage, allowing designers to focus on core workflows only while scaling across 15,000+ screens

  • Unified desktop and mobile experiences with a single scalable system

  • Reduced learning friction for first-time users

  • Maintained patient safety across all workflows

  • Established a foundation extensible to additional devices and platforms

  • 30–40% reduction in first-use learning friction, driven by consistent patterns and moment-based experiences